{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate today's movie theaters.

The largest surprise the film industry has experienced in 2025? The return of horror as a dominant force at the British cinemas.

As a category, it has impressively surpassed previous years with a 22% rise compared to last year for the British and Irish cinemas: £83.7 million in 2025, compared with £68 million the previous year.

“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.

The top performers of the year – a recent horror title (£11.4m), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the multiplexes and in the popular awareness.

While much of the professional discussion focuses on the unique excellence of prominent auteurs, their triumphs indicate something evolving between moviegoers and the category.

“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a head of acquisition.

“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”

But beyond aesthetic quality, the ongoing appeal of frightening features this year implies they are giving audiences something that’s greatly desired: emotional release.

“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a horror podcast host.

A scene from 28 Years Later, a major horror success this year, featuring Aaron Taylor-Johnson and Alfie Williams.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of classic monster stories.

Against a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with audiences.

“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an performer from a successful fright film.

“The concept reflects how economic systems can drain vitality from individuals.”

From film's inception, societal turmoil has shaped horror.

Experts point to the surge of early cinematic styles after the the Great War and the chaotic atmosphere of the early Weimar Republic, with movies such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.

Later occurred the 1930s depression and classic monster movies.

“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a historian.

“Thus, it mirrors widespread fears about migration.”

The classic Dr Caligari captured the chaotic spirit of the early 20th century.

The specter of migration inspired the just-premiered folk horror The Severed Sun.

Its writer-director clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”

Arguably, the current era of praised, culturally aware scary films commenced with a sharp parody debuted a year after a polarizing administration.

It introduced a recent surge of horror auteurs, including various prominent figures.

“Those years were remarkably vibrant,” recalls a filmmaker whose movie about a violent prenatal entity was one of the time's landmark films.

“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”

This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”

An influential satire from 2017 launched modern horror with social commentary.

Concurrently, there has been a reappraisal of the underrated horror works.

Recently, a new cinema opened in London, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of the expressionist icon.

The renewed interest of this “gritty and loud” genre is, according to the theater owner, a direct reaction to the algorithmic content pumped out at the box office.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Scary movies continue to challenge the norm.

“These movies uniquely blend vintage vibes with contemporary relevance,” says an expert.

Alongside the return of the insane researcher motif – with several renditions of a classic novel imminent – he forecasts we will see fright features in the near future reacting to our current anxieties: about AI’s dominance in the near future and “monstrous metaphors in power structures”.

Meanwhile, a religious-themed scare film a forthcoming title – which narrates the tale of biblical parent hardships after Jesus’s birth, and includes well-known actors as the holy parents – is planned for launch in the coming months, and will undoubtedly create waves through the faith-based groups in the America.</

Kevin Hendricks
Kevin Hendricks

Maya Chen is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on business and society.